What's a good conversion rate?
Depends on industry. E-commerce: 2-3%, SaaS: 3-5%, B2B: 2-4%, Landing pages: 5-15%. Top performers exceed 10%. Focus on improvement, not just benchmarks.
Calculator
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Sales, signups, or desired actions completed
Analysis
Interpretation of the current calculator output
Enter values to see detailed analysis and insights.
How to Use
Step-by-step instructions
- 1Enter total number of visitors
- 2Input number of conversions (sales, signups, etc.)
- 3Add average order value (for revenue calculation)
- 4Review conversion rate and revenue
- 5Industry average: 2-3%, good: 3-5%, excellent: 5%+
Conversion Rate Formula
Conversion rate measures the percentage of visitors who complete a desired action (purchase, signup, etc.). Higher is better for revenue efficiency.
Conversion Rate = (Conversions ÷ Total Visitors) × 100%Variables:
Conversion Rate% of visitors who convertConversionsNumber of completed actionsTotal VisitorsAll visitors to your site/pageRevenueConversions × Average Order ValueExample
E-commerce Conversion Example
Inputs:
Total Visitors:10,000 visitors
Conversions:200 sales
Average Order Value:$50
Steps:
- 1.Conversion Rate = (200 ÷ 10,000) × 100 = 2%
- 2.Revenue = 200 × $50 = $10,000
- 3.Benchmark: 2% is industry average
- 4.Improvement opportunity: +1% = 100 more sales = $5,000
Result:
2% conversion rate generating $10,000 revenue
Frequently Asked Questions
How do I improve conversion rate?
Optimize page speed, clear CTAs, reduce friction, improve trust signals (reviews, security), A/B test, better copy, mobile optimization, retargeting, and address objections.
Should I focus on traffic or conversion rate?
BOTH! But improving conversion rate is faster and cheaper than driving more traffic. A 1% improvement can double revenue. Optimize conversions first, then scale traffic.