What's a good bounce rate?
Depends on site type. Blogs: 70-90%, Landing pages: 70-90%, Content sites: 40-60%, Service sites: 10-30%, Retail: 20-40%, Lead gen: 30-50%. Context matters more than absolute numbers.
Calculator
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Single-page visits with no interaction
Analysis
Interpretation of the current calculator output
Enter values to see detailed analysis and insights.
How to Use
Step-by-step instructions
- 1Enter total number of sessions/visits
- 2Input number of bounced sessions (single-page visits)
- 3Review bounce rate and engagement rate
- 4Compare with benchmarks: <20% excellent, 20-40% good, 40-60% average, >60% poor
- 5Lower bounce rate = better engagement
Bounce Rate Formula
Bounce rate measures the % of single-page sessions where users leave without interacting. Lower is better for most sites.
Bounce Rate = (Bounced Sessions ÷ Total Sessions) × 100%
Engagement Rate = 100% - Bounce RateVariables:
Bounce Rate% of visitors who leave after viewing one pageEngagement Rate% of visitors who interact with siteBounced SessionsSessions with no interaction/navigationTotal SessionsAll website visitsExample
Website Analytics Example
Inputs:
Total Sessions:10,000 visits
Bounced Sessions:3,500 bounces
Steps:
- 1.Bounce Rate = (3,500 ÷ 10,000) × 100 = 35%
- 2.Engagement Rate = 100% - 35% = 65%
- 3.Benchmark: <40% is good
- 4.Result: Good bounce rate - 65% of visitors engage
Result:
35% bounce rate with 65% engagement - good performance
Frequently Asked Questions
How do I reduce bounce rate?
Improve page load speed (<3s), better content/value prop, clear CTAs, mobile optimization, remove popups, improve navigation, better targeting (relevant traffic), engaging visuals, easy-to-scan content.
Is high bounce rate always bad?
No! Single-page sites (blogs, contact forms) naturally have high bounce rates. If users find what they need on one page, that's OK. Focus on goals achieved, not just bounce rate.